Peabody firm wins business plan competition

SALEM — Woven Royal of Peabody has won the 2019 North of Boston Business Plan Competition sponsored by The Enterprise Center at Salem State University.

Woven Royal is the creator of the Afrona, a stylish and easy to put-on hat that prevents curly and voluminous hair from going flat, even after sleep. The Afrona lifts the hair up as opposed to flattening it down, allowing users to Stand Their Crown and protect and preserve their curls. Users can keep their natural look and embrace their inner royalty.

The company won the first place prize of $10,000.

Charlene Pena, founder and owner of Woven Royal, said “I cannot thank the Enterprise Center enough, for all the support they have given me to get me here today. The  workshops and business clinics that I participated in motivated me to create a business plan, become a better business owner, and ultimately win this competition. I am looking forward to continuing to use the Enterprise Center Resources to keep building and growing my business.”

The Enterprise Center is a business growth center for entrepreneurs at every stage of business development. The purpose of the competition is to identify and support businesses that want to start, grow and expand on the North Shore.

The $3,000 second place prize was awarded to Covalent Bonds of Salisbury, which  measures marketing and media for the life science industry. 

The $2,000 third place prize was awarded to Extreme Gloucester Fishing Commercial Fishing Training Center, LLC, a commercial fisherman training center. 


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