Marblehead ad man Bob Baker tells his story
MARBLEHEAD — Most memoirs follow a familiar formula: a chronological look back at the author's life.
Robert F. "Bob" Baker wanted no part of normal. The longtime town resident and award-winning giant in the "Mad Men" era of Boston advertising opted instead to focus on "bar-style" telling of stand-alone anecdotes, vignettes and life stories for his just-released memoir, "When Life Was Wow!: The Age of Surprise."