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Marblehead ad man Bob Baker tells his story

MARBLEHEAD — Most memoirs follow a familiar formula: a chronological look back at the author's life.

Robert F. "Bob" Baker wanted no part of normal. The longtime town resident and award-winning giant in the "Mad Men" era of Boston advertising opted instead to focus on "bar-style" telling of stand-alone anecdotes, vignettes and life stories for his just-released memoir, "When Life Was Wow!: The Age of Surprise."

It made more sense, he said, to arrange everything by topics: Kid Stuff, Girls Are Different, Moves, Ideas, Characters, Opened Gifts, and A Surprise Sidekick. It is further delineated by era: The Golden Age of the Im…

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