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Custom bikes are a wheel big deal at Roulez Cycles in Lynn

Jay Borden, owner of Roulez Cycles, stands in his work shop located in the Lydia Pinkham Building in Lynn. (Spenser Hasak)
If you’re looking for custom bicycles, you’d need not look farther than Lynn. Having rolled into the Lydia Pinkham building nearly two years ago, Jay Borden, the owner of Roulez Cycles, has been meeting the needs for customers, far and wide, who are seeking a ride they can call their own. A former software entrepreneur…

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