BEVERLY – The award-winning North Shore Music Theatre had its most successful box office opening day since 2007 on May 1, 2011. Tickets and packages for all musicals, concerts, and kids’ shows in the 2011 schedule are now on sale. This year will premiere some new shows, including the New England Premiere of the Disney musical “Tarzan,” as well as some old favorites, like “A Christmas Carol.””I am very encouraged by the response to the 2011 season. Our subscription base has surpassed 2010 and continues to grow, and the opening day sales are a sure sign that we are headed in the right direction with the choices we are offering our dedicated audience,” said NSMT Owner/Producer Bill Hanney. “We had a very difficult challenge with the reopening in 2010. The North Shore community has let me know that they want this theatre to live. I look forward to a successful 2011 season and many more to come!”Fans of ABC’s “Dancing with the Stars” will be pleased to hear about the return of NSMT’s Celebrity Concert Series. The schedule features “My Fair Lady,” staring Charles Shaughnessy of “The Nanny,” as well as musical performances by Hollywood legend Debbie Reynolds, King of the Blues B.B. King, and superstar Marie Osmond, who recently released a new album with brother Donny. According to NSMT, more artists will be added to the schedule throughout the season.Since 1955, NSMT has become one of the most attended theaters in New England, with approximately 250,000 patrons annually. Under the new ownership of Bill Hanney since2010, NSMT continues to produce an annual musical subscription series. The Theaterhas received numerous industry awards including Elliot Norton Awards, IRNE Awards, the Rosetta Le Noire Award from Actors’ Equity, and the Moss Hart Award. In 2003, NSMT produced the world premiere of “Memphis,” which went on to win four 2010 Tony Awards including Best Musical.NSMT plans to add concerts and special events to the schedule throughout the season. For more information about subscription and tickets, log on to nsmt.org, call the Box Office at 978-232-7200, or visit in person at 62 Dunham Road, Beverly, 01915. Gift certificates are also currently on sale through the NSMT box office.2011 NSMT Musical Season includes:My Fair Lady – June 7-19Tarzan – July 12-24Footloose! – Aug. 16-28The King & I- Sept. 27nOct. 9Legally Blonde – Nov. 1n13A Christmas Carol – Dec. 2n232011 Summer Fairy Tale Musical Series:Pinoccio July 22Snow White July 29Cinderella’s Wedding Aug. 5Little Red Riding Hood Aug. 22011 Concert Series:Debbie Reynolds July 27 & 28Harvey Robbins’ Royalty of Doo-Wop Aug. 6Marie Osmond Aug. 29B.B. King Sept. 1Steve Tyrell Sept. 10Harvey Robbins’ Royalty of Rock ?N Roll Oct. 22