Business

‘Golden Ticket’ giveaway highlights ‘Garden’ name change

The Daily ItemBOSTON – Delaware North Companies, owner and operator of Boston’s TD Banknorth Garden, together with the venue’s naming rights partner, TD Banknorth, announced today that the arena will be officially renamed ‘TD Garden’ on July 16.To celebrate the venue name change, the arena is hosting the ‘TD Garden Golden Ticket Giveaway’ that will award one lucky fan with a pair of season tickets to every TD Garden event for the 2009-10 season.Existing exterior arena signage will begin to be removed on Wednesday, July 8, as the venue prepares to re-brand starting July 16, when the graphic identity of the new name will be revealed. ‘TD Garden’ will be the official name of the 19,600-seat facility, one of the country’s premier sports and entertainment venues, through 2025.A major promotional contest celebrating the venue’s name change, the ‘TD Garden Golden Ticket Giveaway’ will coincide on July 16 for one day only. Five TD Garden Golden Tickets will be hidden inside the wrappers of free, limited-edition TD Garden chocolate bars. One of the TD Garden Golden Ticket winners will win season tickets to every TD Garden event, including regular season Boston Bruins, Boston Celtics, and Boston Blazers games as well as concerts and family shows. Hundreds of other prizes will be awarded in the TD Garden chocolate bars including tickets and suites to sporting events, concerts, family shows as well as Garden Gold cards, TD Banknorth Visa(r) Gift Cards and discounts to the Boston Bruins ProShop.The chocolate bars will be distributed for one day only, July 16, at the TD Garden and select TD Banknorth store locations in Massachusetts beginning at noon, while supplies last. A total of 19,600 TD Garden chocolate bars will be given out, one for each seat in the arena. The TD Garden chocolate bars are free of charge, and each person who visits the designated locations may receive one chocolate bar. Exceptions to this rule will be made for certain cases such as radio promotion winners and those who participate in the TD Garden Insiders email club and social media program.”This is an exciting new chapter for the arena and enhances our long term relationship with a great partner, TD Banknorth,” said John Wentzell, President, Delaware North Companies, Boston and TD Banknorth Garden. “What better way to celebrate than to share this day with 20,000 fans, many of whom will win one of the hundreds of prizes including those five lucky Golden Tickets.””We’re thrilled to be able to celebrate the launch of the new TD Garden with the community by offering one lucky fan the opportunity of a lifetime – season tickets to the TD Garden for the 2009-2010 season,” said Bharat Masrani, president and CEO of TD Bank.For further information on contest rules and regulations, and the participating TD Banknorth store locations, please visit www.TDGarden.com.

More Stories In Business