DANVERS – Make it simple and inexpensive and they will come.That’s the business plan behind the successful Used Book Superstore, with stores at 139 Endicott St. in Danvers and 256 Cambridge St. in Burlington, as well as a public warehouse in Lawrence. Readers flock to the stores for their well-known bargains and easy pricing structure. In Danvers, soft-cover books are $1.99 and hardbacks $2.99. Simple as that.The stores also sell oversize books for slightly more, along with DVDs, CDs and audio books.The concept was the brainchild of Bob Ticehurst, who pursued an education in business and eight years ago founded Got Books, the parent company of the used book outlets.”I sort of fell into it,” he said. “I was working in Boston and got this great offer on books, which I then started selling to the people at work. I also started selling on the Internet. It didn’t take long for me to realize there was a need for a big used bookstore out there.”According to Ticehurst, the venture has proved a win-win for all involved, since he turns a profit, customers go away pleased, and a variety of non-profit organizations benefit from the sales. “I love people and I love books,” he said. “Every book we sell is donated to us, either by individuals or organizations. We have drop-off locations throughout New England. People can all us to arrange pickup, even if it’s only a small box of books.”Donors looking for tax benefits from their contributions can get the necessary forms from some of the drop-off locations. “We can’t give out the forms at the store because there’s no way for us to know which group is benefiting from book sales,” Ticehurst said. “But there are five or six locations listed on our Web site where you can get a receipt for you contributions.”Books in the store aisles are sorted and arranged by category, unlike the Lawrence warehouse, which operates more like a garage sale, requiring customers to pick through mounts of volumes.On the third Thursday of each month, customers can participate in Books for Troops, held at the Burlington store from 5-8 p.m. Volunteers and shoppers can help pick out books to fill care packages for area troops stationed overseas.”We’ve pledged to send 25,000 books in 2009 to local troops,” said Ticehurst. “We regularly give books to various groups in need, including local schools and libraries, the New Orleans relief efforts, and recovering soldiers at Walter Reed Army Medical Center.”Teachers also get a special deal, 20 percent off all purchases every Wednesday from 10 a.m. to 8 p.m., presuming they can show proper school identification.Ticehurst, 31, founder and president of Got Books, was a member of the U.S. Marines Reserve, serving as a military recruiter and a firefighter, when a military connection gave him an opportunity to purchase books cheaply and sell them on Internet auction sites. He ran the business from his parent’s basement. What started as a hobby soon became a full-time occupation. The business rapidly grew, forcing him to relocate to a 600-square-foot office in Arlington. Employees were hired. Book donations came from many sources. Ticehurst hit paydirt when Northeastern University saw a newspaper story about his book business and informed him of approximately 50,000 volumes for which the college no longer had use and was willing to sell – cheaply. A partnership was formed through which both Ticehurst and the college profited.By 2004, Ticehurst had to find larger quarters, a warehouse capable of holding many thousands of books. He found it in Billerica, close to his home. Got Books outgrew that facility as well and continued to spill over into other quarters in North Reading. By 2005, the company had 40 employees and a fleet of four vans for picking up book donations.Municipal recycling programs were alerted and they, too, became sources of book donations. “The mission of Got Books is to find the best use for every donated item we receive,” said Ticehurst. “We’re able to reuse books whil