LYNN ? Homemade cranberry muffins, apple crisp and rosemary ciabatta rolls are just some of the many products available at Traditional Breads’ new retail store.Business owner Fitzroy Alexander launched the store earlier this month to provide local residents with high-end breads and sweets at a reasonable price.”We want to people to enjoy the taste of Lynn,” Alexander said. “Everyone was always asking, ?Can we come in and buy directly,’ but I never had the ability to until now.”The store, open Monday-Saturday from 9 a.m. to 7 p.m., is located on the first floor of the Traditional Breads headquarters at 161 Pleasant St., off the Lynnway. The building, formerly home to U.S. Plastics, was redesigned and constructed in 2006. The site provides the full-service commercial bakery with an additional 52,000 square feet of working space, as compared to its former home in the Lydia Pinkham Building on Western Avenue, as well as a 15,000-square-foot parking lot. It also features a test kitchen, conference rooms and a large cafeteria.The offerings in the retail store include whatever is baked that day, ensuring freshness, said Alexander. And there are plenty of bargains to be had n such as a dozen rolls for $0.99, two loaves of multi-grain bread for $1.99, or 6 oz. of apple crisp for $0.59.”As the costs of food and gas go up, families shouldn’t have to sacrifice quality,” said Alexander. “The idea is for them to come in and take advantage of our offerings.”Approaching the end of its ninth year in business, Traditional Breads sells to supermarkets such as Stop & Shop, Hannaford, BJ’s Wholesale Club, Market Basket, Big Y and NY-based A&P, as well as restaurant chains such as Legal Seafoods, Joe’s American Bar and Grill and Not Your Average Joe’s. Its expanding line of 118 products includes sandwich and dinner rolls, loaves, ciabattas, foccacias, boules, breadsticks, biscotti, bruschetta and custom breads. The company uses a special blast-freezing procedure that allows breads to remain fresh for up to nine months when refrigerated.Within the last year, Traditional Breads has also launched a baked goods line, featuring apple and peach crisp, cookies and eight varieties of muffins. Alexander credits the new offerings as the driving factor in a 40-percent jump in sales in one year.Since its expansion in 2006, the company has also increased its workforce by more than 100 percent, from 62 employees to nearly 140. It’s a far cry from the small bakery formed in 1999 with a staff of two, but Alexander is well versed in rapid business growth. A native of Grenada, he emigrated to the U.S. at age 17 and studied at the American Institute of Baking in Kansas City. At 22, he and 15 partners started a bakery called Signature Breads, which grew to a staff of 300. The business was sold to Hazelwood Farms in 1998 and is currently owned by Pillsbury.”When I first arrived in the U.S., all I had was one suitcase and a vision,” said Alexander. “I could not have achieved any type of success without the hard work and dedication of my employees.”Alexander also credits the support of his partners, the Economic Development and Industrial Corporation of Lynn (EDIC/Lynn), MassDevelopment and Sovereign Bank. He received city assistance to move forward with the Pleasant Street building through the EDIC/Lynn’s low-interest loan program and has taken advantage of its Summer Youth Employment program. This past summer, he employed 18 young workers.”I want to thank the city for helping me live my passion, which is to create jobs and help individuals improve their quality of life,” said Alexander.