SALEM ? Starting a business from the seeds of genius is the easy part. Making it run smoothly and profitably is where things get complicated.That’s precisely why entrepreneurs can take advantage of a series of workshops at the Salem State College Enterprise Center, where the upcoming programs are tailored for business owners about to take a real-world leap.”Most people start a business because they like to sell a service or product, but they don’t think about selling that business every day,” said Christine Sullivan, executive director of the Enterprise Center. “You need a whole skill set to run a business effectively. The average person backs into it because they love to make a widget, but they don’t have the skills you need to run a business, and that’s what we teach.”Among the skills taught in workshops: sales and marketing, cash flow, starting a business, understanding budgets as a management tool, and how to handle human resource issues such as hiring, firing and sexual harassment prevention.”Those are basic core skills. Running a business today can be complicated. There are a lot of issue like employee health, and finding the appropriate way to run your company,” said Sullivan. “Business owners ask themselves: Am I delegating properly? Am I a control freak?”Sullivan ran her own start-up marketing and public relations firms for 16 years. “I had no idea how to sell anything. I was terrified,” she recalled. “I had to learn how to sell, to manage people and to watch my cash flow. By the time I was done learning these things, it was clear to me that I was like most people who go into business without the necessary skills. Going from business owner to business leader is a mind set.”Cathy Julien, the Enterprise Center’s program director, has put together a list of workshops geared for the start-up business owner, including a May 20 session on the art and science of selling.The free workshop, from 8:30-10:30 a.m., offers innovative and practical approaches to sales designed to quickly improve a company’s bottom line. Skills include how to make cold calls, close sales, get that first appointment, make presentations and develope positive long-term relationships with customers.The workshop, which features Jay Wallus of StreetSmart, is presented by the Small Business Development Center. On Thursday, June 5, from 8:30-10:30 a.m., another free workshop entitled “Running a Virtual Company” will teach strategies on leveraging technology to eliminate physical and geographic boundaries.”This is a seminar that focuses on how to work in the new global economy not where to work,” said Julien, explaining that the sessions will focus on how to build an infrastructure to support a virtual enterprise, including support of contractors; how to recruit and retain top-talent while providing ultimate flexibility; how to automate tasks that waste employee time; create central document management and workflow processes and tools; how to manage by results, which involves skills to monitor and report on performance; how to communicate effectively so that people feel connected; and how to motivate and compensate based on results.”Come learn how technology is tearing down the walls and allowing you to build a truly global enterprise for the 21st century,” Julien said.The workshop speakers are Timothy Guyre of Thoughtware Worldwide and Rich Chadwick of MultiMedia Pros.”This is a program that truly reflects what’s going on in the North Shore workplace,” said Sullivan. “Lots of people are running virtual companies from their homes or other parts of the world.”MultiMedia Pros, which is a tenant at the Enterprise Center’s business incubator, is an example of that burgeoning industry, she said.”MultiMedia Pros do multi-media development, video ads on Google and other sites. Rich Chadwick has five full-time employees and a group of 80 contractors he can call on whenever he needs them ? actors, additional producers, commercial editors others who can do audio.”Acc