LYNN – The Lynn Area Chamber of Commerce will present the second workshop of a two-part series entitled Beyond Translation: Strategies for Your Business to Reach the Hispanic Market, on Tuesday, May 6 at Eastern Bank, One Eastern Place, Lynn from 8-10:30 am.Guest facilitator Eduardo Crespo is the founder and CEO of Hispanic Market Solution, a Boston (Methuen) company that specializes in helping companies Understand, Reach and Service (URS methodology) the U.S. Hispanic market. The first workshop focused on understanding the Hispanic culture and its growth in the U.S. In the second workshop, attendees will explore marketing-plan development that reviews many critical issues before a company enters the Latino market.The cost per session is $75 per person. Advance payment only. To register call 781-592-2900 or go to www.LynnAreaChamber.com.Berthoud attends J.P. Morgan wealth-management summitDANVERS – Philippe E. Berthoud, vice president of The Retirement Financial Center, Danvers, recently attended J.P. Morgan’s 2014 Wealth Management Summit in New York City.The invitation-only program focused on the importance of Outcome-Oriented Solutions, a topic that concentrated on optimization of client portfolios in a constantly changing financial environment and presenting new global challenges and opportunities in wealth management.”The Wealth Management Summit was a great opportunity to gain perspective and insight from some of the most well respected financial minds in the country,” Berthoud said.Berthoud holds a Series 7 General Securities Registered Representative license, Series 63 Uniform Securities Agent State Law certification, Series 65 Uniform Investment Advisor Law and the Series 24 General Securities Principal Qualification.Eastern Bank forms partnership with PerkStreet FinancialBOSTON – Eastern Bank has established a strategic partnership with former members of the leadership team of PerkStreet Financial, a Boston-based online banking start-up that grew to process $1 billion in annual volume through its banking platform. With this team, Eastern is creating Eastern Labs, whose mission will be to use the digital and data assets of the company to build a broader platform for innovation in financial services.Dan O’Malley, PerkStreet’s former CEO whose financial services career began at Capital One where he co-founded the company’s payments division, will head Eastern Labs and join Eastern as executive vice president & chief digital officer. John Magee, PerkStreet’s former vice president of analytics, will be senior vice president & chief data scientist. Laurence Stock, PerkStreet’s former CFO, will become senior vice president of emerging technologies. In addition, a diverse group of over 80 current Eastern Bank employees will join Eastern Labs to facilitate further integration with the bank’s operations and leverage significant investments being made in technology, data and innovation.”Eastern recognizes that the industry is going through dramatic changes and increased investments in technology and data analytics can create exciting opportunities to better serve our customers,” said Eastern Bank Chairman & CEO Rich Holbrook.Eastern Bank to host LACC Business After Hours May 1LYNN – Eastern Bank will kick off Small Business Month on Thursday at its Market Street branch, Lynn, from 5:30-7:30 p.m., as the May Business After Hours for the Lynn Area Chamber of Commerce. SBA Specialist Charles Smith will briefly discuss SBA products available to small business owners and will answer your questions.Eastern Bank has ranked #1 with the Small Business Administration for five consecutive years.This event is free to LACC members but RSVP is required. The event will be catered by The Lazy Dog and John’s Roast Beef. Open bar for beer & wine and a selection of non-alcoholic beverages.RSVP required. Call the LACC at 781-592-2900.